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MUSCLE TECH
Role
Lead Designer
Project type
Visual Identity
MuscleTech stands at the forefront of the sports nutrition industry, delivering top-tier supplements for individuals striving to achieve their peak physical performance.
In 2024, MuscleTech entrusted me with the task of conceptualizing their visual identity, seizing the opportunity to revitalize their brand aesthetic while harnessing the power of their tagline, 'Strength Redefined.'
My role involved not only ideating the visual identity but also breathing new life into MuscleTech's image, ensuring it resonated with their audience and encapsulated the essence of their commitment to excellence.
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